RandypediA

Pepsi

Pepsi is a cola soft drink brand. In this record, Randy Charles Johnson discusses Pepsi as a drink he bought and drank, and as part of Pepsi-versus-Coke marketing stories and contests.
Randy's view
RelationshipRandy speaks from personal recollection about buying and drinking Pepsi, then comments on its pricing and promotions relative to Coke.
SentimentPositive
AssessmentRandy describes Pepsi favorably as a smart marketing choice and speaks of drinking it himself; he does not criticize Pepsi directly.

Pepsi is a cola soft drink brand that Randy Charles Johnson discusses from personal experience. Across these videos, he talks about buying and drinking Pepsi, and about Pepsi promotions and pricing in competition with Coke.

Randy's attitude toward Pepsi is positive. He treats Pepsi's marketing as clever and says Pepsi's bottle-cap promotion and pricing gave customers a reason to choose it over Coke.

Promotions

Randy remembers a Pepsi bottle-cap contest in which he tried to spell a prize word from caps but could not get the final letter he needed. He describes drinking Pepsi repeatedly during the attempt and says that he and many other people failed to win.

Pricing And Competition

In another video, Randy says Pepsi used a pricing gimmick: it sold a larger amount for the same price Coke charged for a smaller serving. He calls that a smart business move and frames it as a successful way for Pepsi to take customers from Coke.

Randy also describes a Coke-versus-Pepsi rivalry more broadly, including a story about a Coke worker being suspended after being seen drinking Pepsi at lunch. He presents that as an example of how strongly the brands were treated as competitors.

Related articles

Source note: Randy presents some details as estimates or guesses, including the exact price of Coke and how many bottle caps Pepsi made with certain letters. Those uncertainties remain in the article.

References

  1. Randy Johnson, Coke and Pepsi 's Contests (randy commentary), archived transcript.
  2. Randy Johnson, Pepsi's Gimmick (randy commentary), archived transcript.
  3. Randy Johnson, Coke Hates Pepsi (randy commentary), archived transcript.